Cookie Policy

Last updated: January 15, 2026

This Cookie Policy explains how Brightlevelium GmbH ("we," "us," or "our") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behavior and preferences.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by other websites or services).

2. Why We Use Cookies

We use cookies and similar tracking technologies for several important purposes:

Essential Website Functionality

  • Enable basic website features and navigation
  • Remember your cookie consent preferences
  • Maintain security and prevent fraud
  • Ensure proper website performance and stability

Analytics and Performance

  • Understand how visitors use our website
  • Analyze website traffic and user behavior patterns
  • Identify popular content and improve user experience
  • Monitor website performance and identify technical issues

Marketing and Advertising

  • Deliver relevant advertisements based on your interests
  • Measure the effectiveness of our marketing campaigns
  • Enable remarketing to show you relevant ads on other websites
  • Personalize your experience with tailored content

3. Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and remember your cookie preferences. The website cannot function properly without these cookies, so they cannot be disabled.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user journey patterns. This information helps us improve our website and content.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, or region. They may be set by us or by third-party providers whose services we use on our website.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising services that may set these cookies.

4. Detailed Cookie Information

The following table provides detailed information about the specific cookies and tracking technologies we use:

Cookie Name Purpose Type Duration
cookie_consent Stores your cookie consent preferences Necessary 1 year
_ga Google Analytics - distinguishes unique users Analytics 2 years
_gid Google Analytics - distinguishes unique users Analytics 24 hours
_gat Google Analytics - throttles request rate Analytics 1 minute
_gcl_au Google Ads - conversion tracking Marketing 90 days
_gcl_aw Google Ads - attribution tracking Marketing 90 days
IDE Google Ads - ad targeting and measurement Marketing 2 years

5. Third-Party Cookies and Services

We use several third-party services that may set their own cookies on your device:

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how you use our website, including your IP address, browser type, operating system, and pages visited. This information is used to compile reports and help us improve our website. You can learn more about Google Analytics and privacy at Google's Privacy Policy.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may use cookies to show you relevant advertisements based on your interests and to measure the effectiveness of our advertising campaigns. You can control Google Ads personalization through your Google Ads Settings.

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, Google may collect information about your browser and device to deliver the font files. You can learn more about Google Fonts and privacy in Google's Privacy Policy.

6. How to Manage Your Cookie Preferences

You have several options for managing cookies and controlling your privacy preferences:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Consent to all cookies including analytics and marketing
  • Reject All: Decline all non-essential cookies
  • Customize: Choose which types of cookies to accept or reject

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Receive notifications when cookies are set

Please note that blocking or deleting cookies may affect your experience on our website and limit access to certain features.

Opt-Out Links

You can also opt out of specific tracking services:

7. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google services behave based on your consent choices. This ensures that:

  • Google Analytics and Google Ads respect your consent preferences
  • Data collection is limited when consent is not given
  • Privacy-preserving measurement continues while respecting your choices
  • Your consent decisions are communicated to Google services automatically

This technology helps us balance website functionality and advertising effectiveness with your privacy preferences.

8. Mobile Devices and Apps

When you access our website through mobile devices, similar tracking technologies may be used. You can control tracking through your device settings, such as "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android.

9. Data Retention

Cookie data is retained for different periods depending on the type and purpose of the cookie. Necessary cookies may be retained for the duration of your browsing session, while analytics and marketing cookies may be retained for up to 2 years. You can delete cookies at any time through your browser settings.

10. International Transfers

Some of our third-party service providers (such as Google) may transfer and process cookie data outside the European Union. These transfers are conducted in accordance with applicable data protection laws and with appropriate safeguards in place.

11. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this policy and may provide additional notice for significant changes.

12. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Brightlevelium GmbH

Email: privacy@brightlevelium.top

Phone: +49 408656981

Address: Gartenstraße 116, 20606 Hamburg, Germany

Business Hours: Monday - Friday: 9:00 - 18:00 (CET)

Manage Your Preferences:

You can update your cookie preferences at any time by clicking on the cookie settings link in our website footer or by clearing your browser cookies and revisiting our site.